The Key to Great Logo Design

February 23, 2022 2023-08-09T20:13:53
The Key to Great Logo Design
brandingbranding strategymarketing

Selecting a final logo is a critical decision for any business or brand, as it will become a visual representation of your identity. The goal is to look further beyond just personal taste and preferences. Take a look at this quick guide by Sagi Haviv, an influential logo designer who has created popular logos such as Chase, National Geographic, and NBC. We use his guide as a way to narrow down logos for the best fit and alignment with the clients’ brand. Before making your choice, consider asking yourself the following questions to ensure the logo aligns with your goals and resonates with your target audience:


Is it Appropriate?

Evaluate whether the logo design accurately reflects the core values, personality, and unique attributes of your brand. Ensure that it communicates the right message and creates the desired perception in the minds of your audience. Does it evoke the right feelings and sentiments that resonate with your target audience? Consider the color psychology, shapes, and overall design elements’ impact on emotional connections.

Is it Distinct and Memorable?

A strong logo should be memorable and easily recognizable. Ask yourself if the design stands out and if it’s likely to leave a lasting impression on potential customers. We want to avoid trends or overly complex designs that may quickly become outdated. We aim for a logo that can stand the test of time and remain relevant for years to come.

Is it Simple?

The best logos don’t say much. Too many details are distracting and often forgettable. Consider how well the logo adapts to various applications, both digital and print. Ensure it looks good in different sizes, colors, and backgrounds, and that it retains its legibility and impact across different mediums. We also ensure if the logo retains its clarity and integrity when resized to different dimensions in the design process.


By asking these questions, you’ll gain valuable insights to make an informed decision about the final logo that best represents your brand and effectively communicates its essence to your target audience. Remember that a well-designed logo isn’t about communication, it’s about identification. A great logo will be recognized not solely from it’s design, but from consistency of use and the follow through on its brand promise. 

Ready to elevate your brand? Reach out to schedule a free consultation with our creative team.


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