Search
Engine Marketing
Take a second to think back to the last website you visited for the first time. Did you find it by typing a few keywords into your search engine and clicking on the top result? We thought so. And this just in: You’ve got company. As a matter of fact, the majority of online hopefuls today will stumble upon their latest website discovery the exact same way.
STRATEGY
- Target Audience
- Business Goals
- Keyword Research
- Competitive Analysis
- User Behavior
Our journey in assisting your company with search engine marketing begins with a meticulous keyword research and strategy phase. Through thorough analysis and industry research, we identify relevant keywords that align with your business goals and target audience. Understanding the search intent behind these keywords is key to crafting a strategy that maximizes visibility and attracts the right audience. We develop a comprehensive keyword strategy, taking into account factors such as search volume, competition, and user behavior. This forms the bedrock of a targeted and effective search engine marketing campaign.
CAMPAIGN Creation
- Optimization
- Ad Copy & Design
- Landing Pages
- Conversion
Search engine marketing campaigns involves crafting compelling ad copies, and designing visually appealing and relevant landing pages. Our focus is not only on driving traffic but also on optimizing for conversions. We continuously monitor and analyze the performance of your campaigns, making data-driven adjustments to maximize efficiency and return on investment. Ad targeting parameters, bid management, and ad extensions are optimized to ensure that your ads are displayed to the right audience at the right time, enhancing the overall effectiveness of your search engine marketing efforts.
ANALYTICS
- ROI
- Conversion Rate
- Click-Through Rate
- Optimization
We utilize analytics tools to track the performance of your campaigns, measuring key metrics such as click-through rates, conversion rates, and cost-per-acquisition. Regular reports provide transparent insights into the impact of your search engine marketing efforts. This data-driven approach allows us to identify successful strategies, refine underperforming elements, and make informed decisions to enhance overall ROI. Our commitment to continuous improvement ensures that your search engine marketing campaigns remain agile and adaptive, consistently delivering optimal results for your company's online visibility and conversion goals.
Moby Duncan • Arkra
They listened to what we were saying
We worked with a different agency prior, they wasted months and thousands of dollars delivering terrible work. I grew frustrated and impatient and looked for alternative agencies. They listened to what we were saying, filled in the gaps, sprinkled creativity and came back with incredible options off the initial call.
Kalie Brown • Brown Law PLLC
we could go to 1 team for all our needs
The entire team was an absolute pleasure to work with. They are responsive to email, intelligent, creative and capable. They pay attention to details, leverage technology and work so well as a unified team to get the best results. We are thrilled with our new website, marketing materials, business cards and flyers. The fact that we could go to 1 team for all our needs was amazing. Amanda is a marketing genius and such a pleasure to work with. I appreciated her wisdom on marketing and her ability to provide guidance and her opinion, while also giving us options and flexibility.
Jeff Rossen • Rossen Landscape
The process was seamlessly executed and kept on track
Borzou and Amanda did an amazing job of helping us navigate the re-branding process. After two failed attempts to re-brand with other firms, Nickle Bronx nailed our logo on the first try. We’re forever grateful to the NickleBronx Team for making our logo vision come alive, while also making the experience enjoyable. The process was seamlessly executed and kept on track by Amanda (which was a feat all in itself considering the fact that we knew we weren’t going to be the easiest client to work with). They made it look easy!
E. Lauria • Difference press
they are so fast and easy to work with we
I’m so glad we found NickleBronx! Getting our graphics to look polished and unified was such a challenge with a remote, fast moving-team. NickleBronx lead the charge for our rebrand making it simple and getting the whole staff on board with the changes. This helps us keep quick projects in-house, but as it turns out they are so fast and easy to work with we just end up sending most of our design work to them! It feels like they are an extension of our in-house team.
Sohale Razmjou • Blackwood
they absolutely CRUSHED IT
From creating and designing our entire look, logo, etc. building our website, recreating all our internal documents they absolutely CRUSHED IT. We are a 40+ year old family owned business with a rich history but certainly evolving, and our culture is the most critical element to our team. The most impressive piece of working with NickelBronx was they were able to blend the roots of our organization with the with the identify of the current team to build a lasting brand that we intend to stand behind for another 40+ years. Lastly – this process can be GRUELING, but working with Borzou and the team was legitmately fun and took the pain out of going through the arduous exercise. 10/10.
FAQs
How does SEM differ from search engine optimization (SEO)?
SEM and SEO are related but distinct strategies. SEM involves paid advertising through platforms like Google Ads, while SEO focuses on optimizing your website's content and structure to improve organic (unpaid) search engine rankings. SEM provides immediate results but requires a budget, while SEO is a long-term effort that aims to improve visibility without direct ad expenses.
What is Google Ads and how does it work?
Google Ads is a prominent SEM platform that allows businesses to create and display ads on Google's search results pages. Advertisers bid on keywords relevant to their products or services. When users search for those keywords, the ads appear at the top of the search results. Ad placement depends on bid amount, ad quality, and other factors, and advertisers pay when their ads are clicked.
What are ad extensions and why are they important?
Ad extensions are additional information that can be added to your search ads, providing more context and value to users. They include site links, callouts, location information, reviews, and more. Ad extensions enhance ad visibility, increase click-through rates, and improve the overall performance of your ads.
How do I measure the success of my SEM campaigns?
Key performance indicators (KPIs) for SEM campaigns include click-through rate (CTR), conversion rate, return on ad spend (ROAS), cost per click (CPC), and quality score. These metrics help you evaluate the effectiveness of your campaigns, make data-driven adjustments, and optimize your strategies for better results.