Discovery

Target Audience

Brand Positioning

Mission and Vision

Brand Messaging

During this exploratory stage, we delve deep into understanding your company's core values, mission, target audience, and competitive landscape. This process involves comprehensive research and market analysis to uncover unique insights that will shape the brand's personality and positioning. Through this immersive exploration, a brand can identify key differentiators and visual elements that resonate with its audience. The discovery phase lays the groundwork for a cohesive and authentic brand identity, ensuring that subsequent design and communication efforts align seamlessly with the brand's essence and objectives.

Research

Mood Board

Competitive Analysis

Inspiration

In this step, you want to define your brand’s purpose, positioning, communication pillars and brand values. Formulating these core pieces of your brand identity will serve as the foundation for all your marketing initiatives and as a guide to help your team maintain brand consistency. An effective brand strategy will play a big role in attracting the right audience, increasing their loyalty, and increasing your market share.

Design

Logo Options

Style Variety

Font & Colors

Mockups

A brand visual identity is far more than just a logo. It is the visual representation of your brand’s purpose, personality and values. Visual identity elements typically include your logo, iconography, typography and colors. It is summarized in a brand style guide, which provides a guideline for using the brand elements, such as logo placement, color usage, and typography, to maintain consistency and strengthen brand recognition.

Guidelines

Brandbook

Logo & Usage

Brand Assets

Collateral

The execution phase includes all the instances in which your brand engages its audience, including internal, external, online and offline communication. During this phase, the focus is on key marketing efforts that are vital to business growth, such as website design, social media campaigns, email marketing, advertising, and business cards. To ensure that your marketing efforts are effective, each of these elements should be consistent with your new brand identity.

Rollout

Logo

Icon

Pattern

Social Media Kit

A brand rollout is an ongoing initiative that needs to be maintained to uphold brand authenticity. A great way to get the gears spinning is to plan a brand launch campaign to spread awareness of your rebrand, create excitement with your target audience and educate your existing customers about what to expect with the new change. This helps people buy-in to your new brand, and attract new faces!