When creating the site, we made sure to keep the strong brand identity front and center. This makes the user-experience more stimulating and engrossing as one scrolls through each page.
A timeless brand identity for an exclusive online community
THE BRIEF
CADRE was a unique branding project we took on for an exclusive, invitation-only community focused on business networking. The idea was to create a logo and brand identity that stood out from competitors and had a unique brand story.
Creating a unique brand identity
We worked together to create a logo that would be timeless, memorable, and unique. The logo ended up taking on a retro look that inspired the rest of our branding elements as you’ll see below. We stuck with soft lines, wavy patterns and lots of color. Our client was keen on sticking with a blue and orange color scheme, so we expanded the color palette keeping this in mind. We felt this expansion gave more flexibility for the brand.
Website Design and Unique Functionality
