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Milkify
An eye-catching brand and site design for a company helping new mothers
Milkify is a professional freeze-drying service for mothers struggling with breast milk storage, usage, and transportation. Milkify was looking for an uplift to their brand identity and a fully custom well-functioning e-commerce site that aligned with their story and mission. Our timeline was tight as they wanted the site up by the time their show premiered on Shark Tank.
2022-2023
Developing a Unique Brand Identity
Our logo endeavor went through many iterations trying to find the perfect friendly, approachable and trustworthy branding. We landed on the butterfly motif to symbolize transformation from cocoon. The milk drop in the center gives clue as to what the brand is about and the blue toned color palette communicates loyalty, trustworthiness, and purity. The yellow gold touch illustrates milk being a “drop of gold”.
Website Design and Unique Functionality
Milkify’s e-commerce website helps new mothers easily learn about the process of freeze-drying breast milk, nutritional and safety benefits, and to start to place their order. The main goal of this new site from the old was to simplify the checkout process and help mothers to easily adjust their order to their exact needs.
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