Cafe Levantine’s unique positioning is to create a coffee experience just like that of home. The goal was to create a brand that people could connect to and feel comfort in. The logo we created translated perfectly into their brand story. We wanted the logo of Cafe Levantine to be delicate, simple, and classic. The Cyclamen flower in the center is native to Lebanon, the hometown of the founder. This created an emotional connection and truly demonstrate the roots of the brand.