Gen Z is the most diverse and connected generation yet, and their slang is just as unique and expressive. From “bussin'” to “no chill,” Gen Z slang can be confusing to outsiders, but it’s all part of their culture and way of communicating.
If you’re a business, it’s important to understand Gen Z slang so you can connect with this important demographic. Here’s a creative guide to Gen Z slang, with context and tips for businesses:
- Delulu
A delusional person who believes something that is not true, especially about their relationship with someone else.
Example: “That delulu fan thinks she’s dating the idol.”
- Common W or L
Definition: A way to express approval or disapproval of something. “W” stands for “win” and “L” stands for “loss.”
Example: “You got a new job? Common W!”
- The brain isn’t braining
Definition: A way to describe when you’re feeling confused or overwhelmed.
Example: “I’m trying to study for this test, but my brain isn’t raining.”
- Sus
Short for “suspicious.” Used to express doubt or suspicion.
Example: “I saw him sneaking around the back of the house. Sus.”
- Rizz
Charisma or charm, especially when used to attract someone romantically.
Example: “He’s got so much rizz, he could talk his way out of anything.”
- It’s giving
A way to express that something is reminding you of something else, or that it has a certain vibe or energy.
Example: “Her outfit is giving main character.”
- To serve
To provide something that is excellent or impressive.
Example: “She served a look at the prom.”
- IYKYK
If you know, you know. Used to describe inside jokes or references that only a certain group of people will understand.
Example: “IYKYK, this meme is hilarious.”
- To vibe
To get along well with someone or enjoy something.
Example: “I’m really vibing with this new music video.”
- Bussin’
Definition: Very good, especially food.
Example: “This pizza is bussin’!”
Gen Z emoji
💀: This emoji is used to express excitement, laughter, or disbelief.
😭: This emoji is used to express sadness, but it can also be used ironically or sarcastically.
🧢: This emoji is used to call someone out for lying or exaggerating.
☕️: This emoji is used to indicate that someone is gossiping or sharing secret information.
🔥: This emoji is used to express excitement, approval, or attraction.
💅: This emoji is used to express confidence, sass, or shade.
Conclusion
By understanding and using Gen Z slang, you can show this important demographic that you are in tune with their culture and language. This can help you build stronger relationships with Gen Z customers, employees, and friends.
Keep in mind that Gen Z slang is constantly evolving, so it’s important to stay up-to-date on the latest trends. You can do this by following Gen Z influencers on social media, watching Gen Z movies and TV shows, and listening to Gen Z music.
