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Hook Hall


Ever wonder where X marks the spot? In DC, it's Hook Hall. This versatile community-centered hangout transforms with the seasons. For real - expect a ski chalet in the winter and a tropical oasis in the summer. It's a cafe by day, beer garden/bar by night, and always available for reservations as a private event space. Hook Hall offers an immersive atmosphere for guests to enjoy.


Hook Hall started as an idea, a vision. The Falcon Lab helped develop this vision and brand story/tagline - "Where X Marks the Spot". We worked closely with the founders to create the awesome logo you see today - displayed vertically on the wall at the bar, outside in the die-cut metal gates - this brand is solid.


Hook Hall has a plethora of needs when it comes to printing - all which we are stoked to fulfill. Postcards, handouts, menus, large format, business cards - we ensure their brand is protected and always consistent throughout their materials.


When we said Hook Hall changes with the seasons, we meant it. "The Oasis at Hook Hall" is the summer branding that Hook Hall takes on - we developed this brand - including logo, fonts, and color palette which will be used in all materials throughout the summer!


"The Chalet" is the ski-lodge brand for Hook Hall over the winter months. We developed this brand - which is an amazing evolution of the classic Hook Hall "X" - into a snowflake.