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Dominion Jewelers

ABOUT THE CLIENT

Dominion Jewelers has served the Washington, DC area and Northern Virginia for 30 years. Their 20 goldsmiths on staff craft breathtaking one-of-a-kind custom jewelry at half the cost of designer jewelry.

The Mark

Dominion Jeweler's classic logo represents them well, but only captures part of their culture and creativity. With a new generation taking the helm, they wanted a secondary mark to help show off both the wide variety of work they could do and the culture the next generation was helping to build. After spending time in their shop we identified a custom piece they were very proud of and felt it represented them well, and thus, the secondary "skull" logo you see here was born.

Apparel

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