The websites purpose was to give users a background of Arthur Brooks, see his past events and what has led him to be who he is today. It’s also useful to work with Arthur. We built a site that accomplishes providing users with all this information as well as directing them the right way to get in touch.
A personalized brand identity that communicates happiness
THE BRIEF
Arthur Brooks aims to lift people up and bring them together in the spirit of happiness. This is a huge part of Arthur’s mission that we wanted to capture in the logo and throughout his website. Arthur was looking for a logo that communicates happiness, intelligence, and new ideas.
Creating a unique brand identity
The logo encapsulates all three symbols of happiness, intelligence, and new ideas that Arthur was looking for, with a light bulb illustrating idea-making and a smiling brain for an approachable and friendly look to the brand. After creating the logo, Arthur was keen on incorporating a bright blue and red color palette. We used the brain imagery in the logo to create a squiggle pattern for a fun and unique addition to the brand.
Website Design and Unique Functionality
