BRAND &
VISUAL IDENTITY
You’re the best at what you do — but how will anyone know that until they actually work with you? Looks aren’t everything, but in the world of branding, they play a vital role in helping you stand out from the competition right off the bat. Set the stage to attract the clients you want with our visual identity services, designed to distill your differentiators into one cohesive, captivating package.
Discovery
- Target Audience
- Brand Positioning
- Mission and Vision
- Brand Messaging
During this exploratory stage, we delve deep into understanding your company's core values, mission, target audience, and competitive landscape. This process involves comprehensive research and market analysis to uncover unique insights that will shape the brand's personality and positioning. Through this immersive exploration, a brand can identify key differentiators and visual elements that resonate with its audience. The discovery phase lays the groundwork for a cohesive and authentic brand identity, ensuring that subsequent design and communication efforts align seamlessly with the brand's essence and objectives.
Research
- Mood Board
- Competitive Analysis
- Inspiration
In this step, you want to define your brand’s purpose, positioning, communication pillars and brand values. Formulating these core pieces of your brand identity will serve as the foundation for all your marketing initiatives and as a guide to help your team maintain brand consistency. An effective brand strategy will play a big role in attracting the right audience, increasing their loyalty, and increasing your market share.
Design
- Logo Options
- Style Variety
- Font & Colors
- Mockups
A brand visual identity is far more than just a logo. It is the visual representation of your brand’s purpose, personality and values. Visual identity elements typically include your logo, iconography, typography and colors. It is summarized in a brand style guide, which provides a guideline for using the brand elements, such as logo placement, color usage, and typography, to maintain consistency and strengthen brand recognition.
Guidelines
- Brandbook
- Logo & Usage
- Brand Assets
- Collateral
The execution phase includes all the instances in which your brand engages its audience, including internal, external, online and offline communication. During this phase, the focus is on key marketing efforts that are vital to business growth, such as website design, social media campaigns, email marketing, advertising, and business cards. To ensure that your marketing efforts are effective, each of these elements should be consistent with your new brand identity.
Rollout
- Logo
- Icon
- Pattern
- Social Media Kit
A brand rollout is an ongoing initiative that needs to be maintained to uphold brand authenticity. A great way to get the gears spinning is to plan a brand launch campaign to spread awareness of your rebrand, create excitement with your target audience and educate your existing customers about what to expect with the new change. This helps people buy-in to your new brand, and attract new faces!
Moby Duncan • Arkra
They listened to what we were saying
We worked with a different agency prior, they wasted months and thousands of dollars delivering terrible work. I grew frustrated and impatient and looked for alternative agencies. They listened to what we were saying, filled in the gaps, sprinkled creativity and came back with incredible options off the initial call.
Kalie Brown • Brown Law PLLC
we could go to 1 team for all our needs
The entire team was an absolute pleasure to work with. They are responsive to email, intelligent, creative and capable. They pay attention to details, leverage technology and work so well as a unified team to get the best results. We are thrilled with our new website, marketing materials, business cards and flyers. The fact that we could go to 1 team for all our needs was amazing. Amanda is a marketing genius and such a pleasure to work with. I appreciated her wisdom on marketing and her ability to provide guidance and her opinion, while also giving us options and flexibility.
Jeff Rossen • Rossen Landscape
The process was seamlessly executed and kept on track
Borzou and Amanda did an amazing job of helping us navigate the re-branding process. After two failed attempts to re-brand with other firms, Nickle Bronx nailed our logo on the first try. We’re forever grateful to the NickleBronx Team for making our logo vision come alive, while also making the experience enjoyable. The process was seamlessly executed and kept on track by Amanda (which was a feat all in itself considering the fact that we knew we weren’t going to be the easiest client to work with). They made it look easy!
E. Lauria • Difference press
they are so fast and easy to work with we
I’m so glad we found NickleBronx! Getting our graphics to look polished and unified was such a challenge with a remote, fast moving-team. NickleBronx lead the charge for our rebrand making it simple and getting the whole staff on board with the changes. This helps us keep quick projects in-house, but as it turns out they are so fast and easy to work with we just end up sending most of our design work to them! It feels like they are an extension of our in-house team.
Sohale Razmjou • Blackwood
they absolutely CRUSHED IT
From creating and designing our entire look, logo, etc. building our website, recreating all our internal documents they absolutely CRUSHED IT. We are a 40+ year old family owned business with a rich history but certainly evolving, and our culture is the most critical element to our team. The most impressive piece of working with NickelBronx was they were able to blend the roots of our organization with the with the identify of the current team to build a lasting brand that we intend to stand behind for another 40+ years. Lastly – this process can be GRUELING, but working with Borzou and the team was legitmately fun and took the pain out of going through the arduous exercise. 10/10.
FAQs
How do I create a memorable logo that reflects my brand?
Creating a memorable logo involves understanding your brand's identity and target audience. Your logo should be simple yet distinctive, conveying your brand's core message. Consider elements like shapes, colors, and typography that align with your brand's values.
How can I maintain consistency across all brand materials?
Consistency is key to reinforcing your brand identity. Create visual guidelines that detail logo usage, color codes, typography, and design principles. These guidelines act as a reference for anyone creating brand materials, ensuring a uniform and recognizable look. Regularly review and update these guidelines as your brand evolves.
Can I adjust my brand identity as my business grows?
Yes, brand identity can evolve to reflect changes in your business's direction, target audience, or industry trends. However, any changes should be carefully considered and managed to avoid confusing your existing customers. If you decide to rebrand, communicate the reasons transparently and ensure the new identity retains key elements that customers associate with your brand.
How does brand identity impact customer loyalty and business success?
A well-crafted brand identity fosters trust, recognition, and emotional connection with your audience. When customers can relate to your brand's values and consistently positive experience, they are more likely to remain loyal and become brand advocates. A strong brand identity sets the stage for effective marketing campaigns, making it easier to attract and retain customers, thus contributing to long-term business success.